Public Relations
A corporate reputation built with a plan, and protected in a crisis.
A program in public relations and corporate communication: building reputation, working with the media, writing press releases, and managing communication campaigns and crisis communication.
This program is designed for you if you are…
Each cohort accepts a limited number of participants so everyone has enough space for discussion and practice.
What you'll master by the end of the program
Build a complete public relations plan
Write press releases and corporate content
Work with journalists and give media interviews
Manage the organization's presence on social media
Manage crisis communication and protect reputation
Measure the impact of PR activities
Program modules
6 connected modules, each including practical application on cases from the Arab business environment.
1Foundations of public relationsModule 1 of 6
2Communication planningModule 2 of 6
3Corporate writingModule 3 of 6
4Media relationsModule 4 of 6
5Digital mediaModule 5 of 6
6Crisis communicationModule 6 of 6
Choose the format that suits you
The content, expert and certificate are the same in every format.
Live online
- Live interactive broadcast with the expert
- Session recordings throughout the program
- Digital training kit
- KHDA-accredited certificate
In person in Dubai
- Training room in a Dubai hotel
- Printed training kit
- Daily hospitality
- KHDA-accredited certificate
In person in Cairo
- Our campus at The Greek Campus
- Printed training kit
- Daily hospitality
- KHDA-accredited certificate
An accredited certificate you can verify
KHDA-accredited certificate
Issued by an organization accredited by the Knowledge and Human Development Authority of the Government of Dubai, and verifiable.
Verify with a QR code
Every certificate carries a QR code that opens its record directly on the KHDA website.
Is the certificate accredited?
Yes. Every participant who completes the program requirements receives a certificate accredited by Dubai's Knowledge and Human Development Authority (KHDA), with a QR code for verification on the KHDA website. How to verify a certificate
What's the difference between attending online and in person?
The content, expert and certificate are the same in both. Online is a live interactive broadcast where you take part in discussions and exercises, with session recordings available.
Do I need prior experience?
The program is designed for intermediate and advanced practitioners and starts from real workplace challenges, not theoretical definitions.
Can I pay in installments?
Yes. You can pay in two installments: the first at booking to confirm your seat, and the second when the program starts. Installment details
What is the cancellation and refund policy?
You can cancel with a full refund fourteen days or more before the start, transfer your booking to a later cohort, or send a colleague in your place. Full policy
Can the program be delivered to a team from my organization?
Yes. The same program can be delivered to your team with content tailored to your sector, at your premises or online. Contact us to request a proposal.
Reserve your seat in Public Relations
Fill in your details, and a program advisor will contact you within one working day to confirm your booking and payment method.
You may also like
Marketing & CustomersMarketing & Sales Management
A clearer marketing message, and a sales team that hits its numbers.
Marketing & CustomersCustomer Service
Every customer experience is a chance to earn long-term loyalty.
Business & FinanceBusiness Development
Turn scattered opportunities into an actionable growth plan.